Grand Rapids, Mich., April 26, 2012 — Smith Haughey Rice & Roegge’s marketing department and 834 Design & Marketing have been honored with the 2012 “Gold PRoof Award” in the category of reputation and brand management for their work on the Flat Iron Building public relations campaign.
The campaign brought awareness to the firm during its move to the Flat Iron Building. The year long campaign engaged the community through media relations, social media strategy, events, branding, advertising and tours of the Flat Iron Building.
According to the West Michigan Public Relations Society of America (WMPRSA), these awards represent the definition of public relations, specifically choosing those who effectively display a management function that establishes mutually beneficial relations between an organization and the public on whom its success or failure depends. Recipients must have demonstrated outstanding leadership skills, innovation and creativity in a project in order to receive this award. In addition, entries need to include research, plan, execution and evaluation sections in order to be considered. Each entry is carefully judged by another member PRSA chapter.
Awards were given out at the 27th annual PRoof Awards celebration on April 25th at the Goei Center in Grand Rapids. There, local public relations practitioners gathered to celebrate their accomplishments on both local and national levels.